4 Social Scheduling Tools Every Marketer Needs to Know About


Being one of the biggest (and most updated!) areas of the internet and digital world, keeping on top of social media can be difficult for even the most experienced marketer.

With social being one of the biggest time consuming marketing strategies, it can often feel like a never-ending task to publish relevant content.

Thankfully, there are a number of social scheduling tools available to remove the need for setting reminders to publish tweets and Facebook statuses, including:

1. Buffer

Whenever someone asks me to recommend a social scheduling tool that can manage accounts on various social platforms, I always point them in Buffer’s direction.

Twitter and Facebook updates are easy to manage, as well as providing a way to stagger your LinkedIn and Pinterest posts to hit peak times.


Unlike many other scheduling tools, your updates will be published automatically at the time you specified; meaning there’s no need to manually log on and publish the tweet when you see a notification reminder.

Pricing: If you’re a small business and only have one account on each platform, you’re able to schedule up to 10 updates on a free account.

Alternatively, the paid plans for business and agencies start from $10 per month and permit up to 12 connected social accounts and 200 scheduled social updates per profile.

2. CoSchedule

Acting as a social scheduling tool and editorial calendar all rolled into one, CoSchedule is a plugin available for WordPress sites that allow you to schedule updates for Twitter, Facebook, Google+, LinkedIn and Tumblr.


One of the most impressive things about this social tool is the fact that you’re able to view in-depth analytics and view certain metrics that you want to achieve with your marketing strategy.

Pricing: CoSchedule offer a free 14-day trial for new users. Pricing plans then start from $10 per month.

3. Hootsuite

One of the main players in the social media schedule industry is Hootsuite; a tool that allows marketers to pre-schedule their social updates and analyse the results of their social strategy.


A clever feature that Hootsuite has to offer is their Autoschedule option. This works by reviewing publishing times recorded by your previous results and determines the best time for publishing to achieve maximum engagement.

Pricing: For a single user, Hootsuite is free of charge. Price plans then start from £7.99 per month and allows up to 10 social profiles within this account.


4. TweetDeck

TweetDeck is a social media management tool owned by Twitter themselves and is a great option for marketers wanting to focus their efforts purely on Twitter alone.


This app provides you with a clear platform to view everything related to your Twitter account, without the need to click around various pages on the actual site. News feeds, interactions and direct messages are included here, and there’s also an option to schedule tweets to publish in the future.

Pricing: TweetDeck is free for all marketers with a Twitter account.

As you can see, there are a number of social scheduling tools that you can use to aid your social strategy and achieve your business’ goals.



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